The Client

RetailEdge is a South African outdoor equipment retailer with a 12-year history and a loyal offline customer base. Their problem: a 2014-era website with 0.4% conversion rate, 78% mobile bounce rate, and a Shopify setup nobody on the team understood.

Digital revenue: $8,000/month. Goal: $25,000/month without increasing ad spend.

Week 1–2: Audit

We ran a full CRO audit: heatmaps (Hotjar), session recordings (400 sessions), checkout funnel analysis, and six customer interviews (4 buyers, 2 abandonees).

Key findings:

  • Mobile product pages loaded in 7.2 seconds (benchmark: under 2s)
  • Checkout had 8 steps — industry standard is 3
  • No trust signals above the fold on any product page
  • Search bar hidden in hamburger menu on mobile
  • 85% of mobile visitors never saw the cart — wrong CTA placement

Week 3–5: Design Sprint

We redesigned in Figma with a mobile-first approach. Key decisions:

  • Homepage hero: product-first, not brand-first. Shop categories above the fold.
  • Product pages: sticky "Add to Cart" on mobile, trust signals (reviews, returns, warranty) within 200px of the price.
  • New 3-step checkout: Contact → Shipping → Payment. Removed mandatory account creation.
  • Search bar: always visible, full-width on mobile.

Week 6–11: Build

Custom Shopify theme from scratch. Liquid + Alpine.js for interactive elements. PageSpeed from 34 → 91. All third-party scripts deferred. WebP images throughout.

Day 60 Results

  • Conversion rate: 0.4% → 1.76% (+340%)
  • Mobile bounce rate: 78% → 31%
  • Average order value: $67 → $94 (+40%)
  • Monthly revenue: $8,000 → $26,400 (goal was $25,000)
"Qentova didn't just redesign our site — they rebuilt our entire digital revenue engine."